We began with basics. The things we reach for again and again, to fix our hair, to zhush it up, to get it out of the way, and get on with the day. That was 2010, when we wrote a business plan no longer than a paragraph. Since then, Kitsch has grown, but we’ve stuck to the practice of consistently creating beauty solutions that are elevated in quality and sustainability, supporting our community even as the world continues to change around us. That’s how we went from selling hair ties door-to-door, to selling a full range of beauty favorites in over 20,000 retail locations in 27 countries around the world.Our goal is to create a support system that gives you a boost any time you need it, allowing you to treat yourself well and do your best every day–whatever that looks like!