Its name translating to ‘beautiful girl’ in Japanese, Yumi fashions are inspired by a fusion of Eastern and Western styles. With clothes born in the 90s hippie revival, the website stocks a wide range of gorgeous, floaty fashions. Shop dresses in vibrant colours, stunning floral prints and cute patterns, as well as stunning knitwear, stylish jumpsuits and comfortable loungewear.
Yumi doesn’t just stock its own clothing – you can also find clothes from other brands like Apricot and Blue Vanilla. If you want some free style inspiration, check out the website’s journal for some seasonal fashion tips and unique lookbooks.