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In 2016, White & Co. was launched, initially selling straight out of Krissy’s home until the perfect space became available for a retail showroom and warehouse. Far from a hobby or side hustle, White & Co was always bound to be a successful business thanks to Krissy’s determination, hard work, and sacrifice of sleep!While our everyday aim is to provide busy women with the fashion basics they need and want, our overall ethos is so much more than that. At our core, we’re about supporting women. From flexible employment for mums returning to work to sponsorship of disadvantaged girls, our goal is to uplift others and help them achieve their goals.Of course, our customers remain at the heart of everything we do. Offering them an amazing shopping experience, whether in-store or online, and providing them with clothes that make them feel fabulous gives us joy every day. After all, women are amazing and deserve to be celebrated!

• •Fashion