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Curt and Ryan Flaitz were broke college kids who could only afford one pair of Calvin Klein underwear to wear out on Friday nights. They discovered an opportunity in the underwear market for designer men’s boxer briefs that were both affordable and comfortable.Curt had a passion for business and graduated college with a marketing degree while Ryan was creative with a love for art. Together they decided to try and fill the void by creating a brand that was different from anything else out there. So in 2007 Curt and Ryan started PSD Underwear in upstate New York.

• •clothing