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1965: The beginning With his savings from the time he spent in the USA, Martin MICHAELI sets up his company MEPHISTO in France and creates the MEPHISTO shoe. The moccasin becomes the spearhead of MEPHISTO. Its distribution starts in Germany, Austria, Belgium as well as in Switzerland and spreads from there over the whole of Europe.The Mephisto-Shop revolution The formula adopted was totally revolutionary at the time: the Mephisto-Shops were not franchises because the merchants did not have to pay royalties. Their only obligation was to not sell any shoes other than Mephistos. In exchange, they received adapted furniture and above all a very powerful communication carried by the brand and its serious and quality-oriented values.

• •Shoes
• •footwear