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Lola and the Boys reimagines kids’ fashion as outrageously fun, comfy and totally doable. Kids have no filter, especially when it comes to fashion. They’re purely creative, hilariously honest and fearlessly expressive. They just want to have fun with what they’re wearing. For Lola and the Boys’ founder Irina Ovrutsky, having kids pushed her inner artist to come out and play. Going from model to mama, she had daughter Lola (followed by sons Shia, then Julian (“JuJu”), and it changed everything. Irina put the brakes on a women’s boutique she had in the works and suddenly saw style through a different lens—more colorful for kids, yet practical for parents.

• •kids clothing
• •Kids Accessories