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Fleur du Mal is a luxury lingerie, ready-to-wear, and swim brand founded by Jennifer Zuccarini in 2012. Its name, derived from the title of a collection of poems by Charles Baudelaire, speaks to the unique duality of its spirit: Fleur du Mal takes a fashion approach to lingerie, and applies a lingerie language to fashion. Its products are delicate and sophisticated, using luxury fabrics like French Leavers lace and bespoke embroideries crafted by world-class artisans. But they’re not super serious, or over-complicated. They can be cheeky, too, featuring whimsical prints and provocative silhouettes; the true embodiment of a “naughty flower.”

• •Fashion