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Since 2018, we've been proving just how powerful our products and mission are with non-toxic, extra-gentle, confidence-boosting ingredients for young skin and hair. Our promise: Safe self-care for little faces. Our standards: high. We formulate without 2,000+ nasty ingredients including sulfates, parabens, phthalates, petrolatum, and animal products—that's ~300 more banned ingredients than the EU

• •cosmetics