By the late 1990s, having firmly established itself as the most respected and successful therapeutic footware company in America, Apex developed and launched its first athletic shoe. With the X521, the company was well on its way to revolutionizing the 'medical' shoe industry.
With the new millennium came a growing awareness and appreciation for health as lifestyle. The cost of healthcare had been sky-rocketing for decades and Americans of all ages and socio-economic groups were feeling the effect. Insurance was more and more expensive, plans increasingly complicated and restrictive and appointments harder to get. It made sense, then, that Health and Wellness was on the minds of many. An apple a day was no longer enough to keep the doctor away.
Of course, Health and Wellness had been the driving force behind Apex Foot Health products for over half a century. The rest of the world was finally catching up!